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Inbound Marketing is the practice of bringing warm, qualified leads into your sales funnel rather than reaching outward to cold, questionable targets. The most important elements of inbound marketing include the combination of creating great content and lead nurturing strategies. Another important element is ensuring that you have a site that is optimize to close leads into deals and engages visitors once they “land” on your website.
Statistics from HubSpot, State of Inbound Marketing, 2011
Unlike traditional marketing such as direct mail, print, trade shows, cold-calling, and broadcast advertising, Inbound Marketing requires a very low investment, while delivering a very high return. Market research from many independent and reliable sources have proven Inbound Marketing’s ability to develop more qualified leads at a lower cost per lead than traditional outbound methods. Services and typical packages vary depending on the customers needs and defined strategy.